Sine Qua Non

Sine Qua Non is a music video directed for Oyedele, a musical artist currently based in Lagos.

This track is the ninth off Oyedele's *Dream Man* mixtape. The art direction in the video draws from the mixtape’s official artwork, evolving into a silhouette and painterly style. These visual choices are more stylistic than conceptual, with the painterly effect transitioning from the original artwork to represent a shift in reality and perception. For a deeper understanding, please watch the video.

A key tool that contributed to the painterly effect seen throughout the video is Ebysynth.

CREDITS

Production Company- Nudge Nudge marketing, Director- Tobi Ajiboye, Vfx Artist - Tobi Ajiboye, Cinematographer- Sameconcept1, Stylist- TeTe Africa, Physical Studio- Techcity Lagos, Creative Studio- Rebizm